Dominic Murphy · The Estate Agency Consultant

Your agency is DEFINITELY leaving money on the table.

Estate agency consultancy for independent owners. One day inside your business, five clear priorities and 90 days putting the plan into action.

Book a call with Dom Explore The Estate Agency Audit

30 minutes to discuss your agency.

Whether you’ve been running your agency for 12 months or many years, you want a business that rewards the work you put into it. More profit. A stronger team. Less reliance on you. And a clearer idea of what to do next.

Maybe revenue has stalled.
Maybe profit isn’t where it should be.
Maybe the team could perform better.
Maybe you’re simply too involved in everything.

I know what that feels like because I’ve lived it.

Grow sustainably
Improve profitability
Convert more opportunities
Build a stronger team
Increase business value
Reduce reliance on you

Knowing what’s wrong isn’t enough. Fixing it is.

We get under the bonnet, find what’s costing you money, slowing the team down or keeping you trapped in the day to day. Then we fix it.

More revenue. More profit. Better people. Less reliance on you.

Dominic Murphy outside the DM and Co office — **Lived it.** Loved it. Loathed it.

The evidence

I’ve grown two successful engines. Sales. Then lettings.

Two very different growth engines, built at different stages of the business. Both created lessons I now bring into your agency.

456%

Sales revenue growth

Three years. 2018–2021.

An organic growth phase that transformed the agency and taught me what scaling really demands.

Built organically. No acquisitions.

1,259%

Lettings revenue growth

Four years. 2021–2025.

We built a recurring revenue business through consistent year on year growth.

Built organically. Year after year.

20+

People in the team

Hiring. Leading. Accountability.

I’ve hired brilliantly and badly. The lesson? More people doesn’t mean a better business. The right people and clear expectations do.

Build a team that grows without you.

Hands on

Experience you can use

The good. The bad. The expensive.

I’ve built an agency from scratch and learned some costly lessons. I bring that experience into your business to help you make clearer decisions.

A bigger business should be a better business.

The reality of building an agency

Lived it.Loved it.Loathed it.

Dominic Murphy hoovering his first estate agency office

2014 The early days

You do everything yourself.

Valuations. Viewings. Phones. Marketing. Problems. And apparently the cleaning.

Dominic Murphy speaking at a property event

The growth years

Rapid growth. Expensive lessons.

People. Recruitment. Management. Systems. Costs. Competition. Bigger targets.

Perspective

Building a bigger agency is not always the same as building a better one.

I’ve made decisions I’d repeat tomorrow and plenty I wouldn’t. That is the experience I bring into your agency.

The Estate Agency Audit

So, what actually happens?

A clear, practical process designed to find the opportunity and turn it into results.

The audit finds the opportunity. The next 90 days turn it into action.

01
You book a call.
We talk about the pains and strains in your business, what’s holding you back and what you want to change.
02
You book The Estate Agency Audit.
You send across your numbers so I can understand how your business is performing before we meet.
03
I spend a day with you in person.
We start at your office and take a deep dive into the business, your team and how things actually work.
04
We find the opportunities.
We identify what can be improved and agree five clear priorities, focusing on the changes that can make a difference over the next 90 days.
05
You receive your 90 day plan.
A practical plan that sets out what needs to happen, who is responsible and what we’re working towards.
06
We get to work immediately.
Together, we put the plan into action, review progress, tackle obstacles and keep everyone accountable throughout the 90 days.

The report

This isn’t a report for your drawer.

A clear, practical and visual report with real insights, five priorities and a focused 90 day plan.

Executive summary
Your sales engine
Your lettings engine
Money being left on the table
Implementation and accountability

YOUR SALES ENGINE

MORE PROFIT Where is income being lost, and which changes could improve the profit you keep?

YOUR LETTINGS OPPORTUNITY

+100 We explore the potential to grow your managed portfolio and recurring revenue.

YOUR FIVE PRIORITIES

Strengthen conversion
Protect fee income
Activate the database
Grow managed properties
Improve owner freedom

The investment

£3,495 inc VAT

The Estate Agency Audit is a specialist 90 day programme focused on finding the opportunity and putting the plan into practice.

A stronger team.A healthier profit.More freedom.

Revenue matters. What you keep and how the business runs matter too.
We focus on practical changes that improve performance and reduce the pressure on you.

This is for you if...

You’ve built a decent agency. Now stop settling for a decent business.

If you’re turning over £250k+, the foundations are already there.

The question is whether you’re getting enough from them.

Enough revenue? Enough profit? The right people? Enough time away from the day to day?

Or are you still the person fixing everything, chasing everyone and carrying too much of the business yourself?

I work with agency owners who know they should be further ahead than they are and are prepared to do something about it.

Sales. Lettings. People. Profit. Structure. Growth.

We find what’s holding the business back and get to work.

I only take on 4 Agency Audits a month.

That gives me the time to get properly involved in each business, rather than spreading myself too thin.

If you know your agency could be performing better, sign up now and secure one of the available spaces.

Book a call with Dom

Support beyond the Audit.

Explore The Advisory for ongoing personal support, or The Estate Agency Owners Club to learn alongside other owners.

Where opportunity usually sits

The treasure is probably already in the business.

The biggest opportunities often sit inside the same people, processes, clients and data.

Valuation conversion

What would another 5% be worth?

Fees

What does another £250 per completion do annually?

Your database

How many future vendors and landlords are sitting untouched?

Lettings

What would another 50 or 100 managed properties mean?

People

Are expensive people doing inexpensive work?

Fall throughs

How much agreed fee income disappears every year?

Marketing

What are you actually getting back?

Owner dependency

What stops working when you stop working?

Your biggest opportunity might not be the one you’re looking for. That is precisely why I come in from outside.

Woody. Chief perspective officer.

A better business

Growth matters. Freedom matters too.

There is a reason I wanted the business to work without me. A good agency should create value for its clients, its people and its owner.

I am not here to teach you estate agency. I am here to help you build a better one.

Questions

A few things agency owners usually want to know.

What happens during the 90 days?

We establish where the business is now, audit the key areas, identify the opportunity and agree the five priorities most capable of making a difference. The rest of the programme turns those priorities into action.

Is this only for struggling agencies?

No. It is designed for independent owners who have already built a good business but believe it could perform better.

Do you look at both sales and lettings?

Yes. Where applicable, I look across both sides of the business rather than treating them in isolation.

Will you look at my team?

Yes. People and performance form part of the audit alongside the financial and operational areas of the business.

Is the process confidential?

Yes. The work involves commercially sensitive information and the confidentiality commitment is agreed clearly before the programme begins.

Start with a conversation

Don’t book the programme. Book a conversation with me.

Tell me about your agency. Tell me what is working, what is frustrating you and where you want to take it. I’ll ask a few questions and tell you honestly whether I think I can help.

I built an independent agency from a cold start, growing sales led revenue by 456% in three years and lettings revenue by 1,259% in four. I’ve made good decisions, bad decisions and plenty of expensive ones. Growing turnover taught me plenty. Building the team, managing costs and learning what actually improves the business taught me more.

Now I use that experience to get under the bonnet of your agency, work out what is holding it back and help you do something about it.