The Estate Agency Audit

Your agency is DEFINITELY leaving money on the table.

90 days. One day inside your agency. Five clear priorities and a plan that we put into action together.

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30 minutes to discuss your agency.

You’ve built a good agency. But somewhere along the way, growth has become harder, the business has become more dependent on you, and you’re not quite sure what the next move is.

Maybe revenue has stalled.
Maybe profit isn’t where it should be.
Maybe the team could perform better.
Maybe you’re simply too involved in everything.

I know what that feels like because I’ve lived it.

  • Increase revenue
  • Improve profitability
  • Convert more opportunities
  • Build a stronger team
  • Increase business value
  • Reduce reliance on you

Knowing what’s wrong isn’t enough. Fixing it is.

We get under the bonnet, find what’s costing you money, slowing the team down or keeping you trapped in the day to day. Then we fix it.

More revenue. More profit. Better people. Less reliance on you.

Dominic Murphy outside the DM and Co office
Lived it. Loved it. Loathed it.

The evidence

I’ve grown two successful engines. Sales. Then lettings.

Two very different growth engines, built at different stages of the business. Both created lessons I now bring into your agency.

£215k to £1.2m

Sales led growth

5.6x growth, a 456% increase!

From £214,949 to almost £1.2m in three years: before achieving a consistent £1.5m+ annual revenue business.

Built organically.

£215k → £427k → £772k → £1.2m

The growth years

Three years of explosive growth that completely transformed the scale of the agency.

More people. More pressure. More complexity. More lessons.

Growth teaches you things theory never will.

£34,719 to £471,821

Then we built lettings.

13.6x growth, a 1,259% increase!

From £34,719 to £471,821 in four years: consistent year on year organic growth, with no acquisitions.

No acquisitions. Built organically. Year after year.

20+ people

Your team will either drive growth or hold it back

I’ve hired brilliantly. I’ve hired badly. I’ve promoted, restructured and learned some expensive lessons along the way.

More people does not mean a better business. The right people, clear expectations and proper accountability do.

Build a team that grows without you.

The reality of building an agency

Lived it.Loved it.Loathed it.

Dominic Murphy hoovering his first estate agency office

2014 £65,767

You do everything yourself.

Valuations. Viewings. Phones. Marketing. Problems. And apparently the cleaning.

Dominic Murphy speaking at a property event

The growth years

£200k to £400k to £770k to £1.2m+

People. Recruitment. Management. Systems. Costs. Competition. Bigger targets.

Dominic Murphy with Phil Spencer

Perspective

Building a bigger agency is not always the same as building a better one.

I’ve made decisions I’d repeat tomorrow and plenty I wouldn’t. That is the experience I bring into your agency.

The Estate Agency Audit

So, what actually happens?

A clear, practical process designed to find the opportunity and turn it into results.

The audit finds the opportunity. The next 90 days turn it into action.
  1. 01

    You book a call.

    We talk about the pains and strains in your business, what’s holding you back and what you want to change.

  2. 02

    You book The Estate Agency Audit.

    You send across your numbers so I can understand how your business is performing before we meet.

  3. 03

    I spend a day with you in person.

    We start at your office and take a deep dive into the business, your team and how things actually work.

  4. 04

    We find the opportunities.

    We identify what can be improved and agree five clear priorities, focusing on the changes that can make a difference over the next 90 days.

  5. 05

    You receive your 90 day plan.

    A practical plan that sets out what needs to happen, who is responsible and what we’re working towards.

  6. 06

    We get to work immediately.

    Together, we put the plan into action, review progress, tackle obstacles and keep everyone accountable throughout the 90 days.

The report

This isn’t a report for your drawer.

A clear, practical and visual report with real insights, five priorities and a focused 90 day plan.

  • Executive summary
  • Your sales engine
  • Your lettings engine
  • Money being left on the table
  • Implementation and accountability

YOUR SALES ENGINE

£150,000? Where could another £150,000 of annual revenue come from in your agency?

YOUR LETTINGS OPPORTUNITY

+100 We explore the potential to grow your managed portfolio and recurring revenue.

YOUR FIVE PRIORITIES

  1. Strengthen conversion
  2. Protect fee income
  3. Activate the database
  4. Grow managed properties
  5. Improve owner freedom

The investment

£3,495 inc VAT

The Estate Agency Audit is a specialist 90 day programme focused on finding the opportunity and putting the plan into practice.

For the costequivalent ofone fee.

One instruction could pay for the entire programme.
The value is in what happens after that.

This is for you if...

You’ve built a decent agency. Now stop settling for a decent business.

If you’re turning over £250k+, the foundations are already there.

The question is whether you’re getting enough from them.

Enough revenue? Enough profit? The right people? Enough time away from the day to day?

Or are you still the person fixing everything, chasing everyone and carrying too much of the business yourself?

I work with agency owners who know they should be further ahead than they are and are prepared to do something about it.

Sales. Lettings. People. Profit. Structure. Growth.

We find what’s holding the business back and get to work.

I only take on 4 Agency Audits a month.

That gives me the time to get properly involved in each business, rather than spreading myself too thin.

If you know your agency could be performing better, sign up now and secure one of the available spaces.

Book a call with Dom

Support beyond the Audit.

Explore The Advisory for ongoing personal support, or The Estate Agency Owners Club to learn alongside other owners.

Where opportunity usually sits

The treasure is probably already in the business.

The biggest opportunities often sit inside the same people, processes, clients and data.

01

Valuation conversion

What would another 5% be worth?

02

Fees

What does another £250 per completion do annually?

03

Your database

How many future vendors and landlords are sitting untouched?

04

Lettings

What would another 50 or 100 managed properties mean?

05

People

Are expensive people doing inexpensive work?

06

Fall throughs

How much agreed fee income disappears every year?

07

Marketing

What are you actually getting back?

08

Owner dependency

What stops working when you stop working?

Your biggest opportunity might not be the one you’re looking for. That is precisely why I come in from outside.

Dominic Murphy with his dog Woody

Woody. Chief perspective officer.

A better business

Growth matters. Freedom matters too.

There is a reason I wanted the business to work without me. A good agency should create value for its clients, its people and its owner.

I am not here to teach you estate agency. I am here to help you build a better one.

Questions

A few things agency owners usually want to know.

What happens during the 90 days?

We establish where the business is now, audit the key areas, identify the opportunity and agree the five priorities most capable of making a difference. The rest of the programme turns those priorities into action.

Is this only for struggling agencies?

No. It is designed for independent owners who have already built a good business but believe it could perform better.

Do you look at both sales and lettings?

Yes. Where applicable, I look across both sides of the business rather than treating them in isolation.

Will you look at my team?

Yes. People and performance form part of the audit alongside the financial and operational areas of the business.

Is the process confidential?

Yes. The work involves commercially sensitive information and the confidentiality commitment is agreed clearly before the programme begins.

Start with a conversation

Don’t book the programme. Book a conversation with me.

Tell me about your agency. Tell me what is working, what is frustrating you and where you want to take it. I’ll ask a few questions and tell you honestly whether I think I can help.

I built an independent agency from a cold start, growing from £215k in 2018 to £1.2m in 2021, then £1.6m in 2024. I’ve built a lettings business from virtually nothing into a substantial recurring revenue stream. I’ve made good decisions, bad decisions and plenty of expensive ones.

Now I use that experience to get under the bonnet of your agency, work out what is holding it back and help you do something about it.

Book a call with Dom

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