The Estate Agency Growth Audit

Your agency is probably leaving money on the table.

I’ll spend 90 days helping you find it.

I work with independent estate agency owners who have built good businesses but know there is more in them.

  • More revenue
  • More profit
  • Better performance
  • More value
  • Less dependency on you
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No sales pitch. Just a straightforward conversation about your agency and where you want to take it.

Dominic Murphy outside the DM and Co office
Same industry. Different perspective.

The evidence

I’ve done the growth bit.

Two very different growth engines. Plenty of lessons along the way.

£65,767 to £1.6m

Revenue growth

Built an independent estate agency from £65,767 turnover to £1.599m at its peak.

4 years

Exceptional growth

A four year period of growth that transformed the scale and capability of the business.

£34,719 to £471,821

Lettings revenue

Built a second significant revenue engine inside an established sales business.

20+

People

Built and led the team required to support a seven figure independent agency.

The reality of building an agency

I’ve lived it. Loved it. Loathed it.

Dominic Murphy hoovering his first estate agency office

2014 £65,767

You do everything yourself.

Valuations. Viewings. Phones. Marketing. Problems. And apparently the cleaning.

Dominic Murphy speaking at a property event

The growth years

£200k to £400k to £770k to £1.2m+

People. Recruitment. Management. Systems. Costs. Competition. Bigger targets.

Dominic Murphy outside his former office in Switzerland

Where it began

Property took me further than that first office.

Switzerland taught me the value of buyers, relationships and communicating quickly, whether the news is good or bad.

Dominic Murphy with Phil Spencer

Perspective

Building a bigger agency is not always the same as building a better one.

I’ve made decisions I’d repeat tomorrow and plenty I wouldn’t. That is the experience I bring into your agency.

The Estate Agency Growth Audit

So, what actually happens?

A clear, practical process designed to find the opportunity and turn it into results.

“If this were my agency, these are the five things I’d do.”
  1. 01

    I get your numbers.

    Before I arrive, I get underneath the financials, sales, lettings, people, costs and performance.

  2. 02

    I spend a day inside your agency.

    I speak to the people, look at the systems, follow the processes and challenge the numbers.

  3. 03

    I find the opportunity.

    Where is money leaking? Where is the untapped revenue? What is holding profitability back?

  4. 04

    I give you the plan.

    You receive your bespoke audit, your five priorities and your 90 day action plan.

  5. 05

    We implement it.

    At day 30, day 60 and day 90 we review progress, deal with obstacles and keep moving.

The report

This isn’t a report for your drawer.

A clear, practical and visual report with real insights, five priorities and a focused 90 day plan.

  • Executive summary
  • Your sales engine
  • Your lettings engine
  • Money being left on the table
  • If this were my agency

YOUR SALES ENGINE

+£150,000 Potential revenue from stronger conversion and fees

YOUR LETTINGS OPPORTUNITY

+100 Managed units and the recurring revenue they could create

YOUR FIVE PRIORITIES

  1. Strengthen conversion
  2. Protect fee income
  3. Activate the database
  4. Grow managed properties
  5. Improve owner freedom

The investment

£416.25 a month

£4,995 including VAT, spread across 12 monthly payments.

What’s two extra sales worth to you?

For plenty of independent agencies, a couple of additional completions could cover the entire cost of working with me.

But I’m not looking for two extra sales. I’m looking for your next £100,000.

Book an appointment with Dom

Where opportunity usually sits

The treasure is probably already in the business.

The biggest opportunities often sit inside the same people, processes, clients and data.

01

Valuation conversion

What would another 5% be worth?

02

Fees

What does another £250 per completion do annually?

03

Your database

How many future vendors and landlords are sitting untouched?

04

Lettings

What would another 50 or 100 managed properties mean?

05

People

Are expensive people doing inexpensive work?

06

Fall throughs

How much agreed fee income disappears every year?

07

Marketing

What are you actually getting back?

08

Owner dependency

What stops working when you stop working?

Your biggest opportunity might not be the one you’re looking for. That is precisely why I come in from outside.

Dominic Murphy with his dog Woody

Woody. Chief perspective officer.

A better business

Growth matters. Freedom matters too.

There is a reason I wanted the business to work without me. A good agency should create value for its clients, its people and its owner.

I am not here to teach you estate agency. I am here to help you build a better one.

Questions

A few things agency owners usually want to know.

What happens during the 90 days?

We establish where the business is now, audit the key areas, identify the opportunity and agree the five priorities most capable of making a difference. The rest of the programme turns those priorities into action.

Is this only for struggling agencies?

No. It is designed for independent owners who have already built a good business but believe it could perform better.

Do you look at both sales and lettings?

Yes. Where applicable, I look across both sides of the business rather than treating them in isolation.

Will you look at my team?

Yes. People and performance form part of the audit alongside the financial and operational areas of the business.

Is the process confidential?

Yes. The work involves commercially sensitive information and the confidentiality commitment is agreed clearly before the programme begins.

Start with a conversation

Don’t book the programme. Book a conversation with me.

Tell me about your agency. Tell me what is working, what is frustrating you and where you want to take it. I’ll ask a few questions and tell you honestly whether I think I can help.

No sales pitch. A relaxed conversation about your agency and whether the Audit is a good fit.

Book an appointment with Dom

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