Estate agency consultancy
The Estate Agency Audit
A practical 90-day programme for independent estate agency owners who want healthier profit, a stronger team and less reliance on them.
You may have been running your agency for 12 months or many years. If the business is keeping you busy but giving you too little in return, the starting point is to understand why.
I’m Dominic Murphy. I founded DM & Co. Homes in Solihull in 2013, grew the business from scratch and later stepped back from day-to-day operations. My consultancy draws on that experience of building sales and lettings, managing people and learning what makes an agency work.
Who is the Audit for?
I work with independent agency owners who have built a business but know it could perform better. The current programme is aimed at established agencies turning over £250,000 or more, whose owners are ready to make practical changes.
You might be winning instructions but retaining too little profit, struggling to grow lettings, unsure what your marketing delivers, or carrying too much of the work yourself. We agree what success means for you before choosing the priorities.
What do we look at?
- Fees and profitability: collected fees, discounts, costs and the contribution your work produces.
- Sales performance: valuation conversion, instructions, sales progression and fall-throughs.
- Lettings: where relevant, managed properties, recurring income, service costs and capacity.
- People and leadership: responsibilities, performance, accountability and the work that depends on you.
- Marketing and your database: enquiries, follow-up and the relationships already in the business.
- Processes and structure: how your systems and daily habits support the service you deliver.
The scope follows your business. A sales-only agency needs a different conversation from one with an established management portfolio.
How the 90-day programme works
- An initial call. We discuss your agency, the problems you want to address and whether the Audit is a good fit.
- Preparation. You share the agreed numbers so I can understand performance before we meet.
- A day in your business. We start at your office and examine how the agency operates, including your team and processes.
- Five agreed priorities. We identify the changes most capable of making a difference over the next 90 days.
- Your practical report and plan. You receive a clear picture of the opportunities, responsibilities and measures of progress.
- Implementation. We put the plan into action, review progress and tackle obstacles during the programme.
What you take away
A clearer understanding of your agency’s performance, five focused priorities and a 90-day plan that sets out what needs to happen and who is responsible. The report covers the relevant sales, lettings, financial and operational findings.
The aim is to improve how the business performs and how it works for you. The priorities and results depend on your starting position and the changes you implement.
The investment
£3,495 including VAT for the 90-day programme, matching the current offer on this website.
I take on up to four Agency Audits a month so I can give each business proper attention. We discuss the scope, timing and terms on the initial call.
Questions about the Estate Agency Audit
Is it only for struggling agencies?
No. It is also for owners of good businesses who believe their agency could be more profitable, better organised or less dependent on them.
Do you review both sales and lettings?
Yes, where applicable. We consider how the different parts of your agency contribute to the overall business.
Is the work confidential?
The work involves commercially sensitive information. The confidentiality commitment is agreed before the programme begins.
What happens after the 90 days?
You can explore ongoing Advisory support or The Estate Agency Owners Club, depending on the support you want next.